Interesting honest ending
In the august 2007 Finland got a new service in the web, online food store. Basic idea was that you order food from online store and they deliver it to your office where you can just collect it on your way to home.
But that didn't worked so well and in february 2008 they has ended they business.
This all is of course sad thing but what makes this ending special from other ending in the business world? One little thing, they are open where they failed and are telling their opinions what went wrong in their blog. They just hope that someone who is considering starting a online food store is reading also their blog entry and learns something from there.
Let's hope that their trying in the online business was not worthless in the end and someone learns something useful from their experience.
